Brian had a special guest for this webinar, his name was Daegan Smith. If you do not know who Daegan Smith is, you can Google his name.

In this webinar Daegan shared openly what made him tick and he had everybody on the end of their seats as he took us through step by step what he does to generate traffic online. Using not just one method of lead generation, but numerous methods. Daegan advised it was better to have 20 pillars to your marketing machine, rather than just 1 or 2.

Daegan then talked specifically about Ezine Marketing and how to set it up the right way to improve your ROI by cutting down on money wasting. Daegan’s tips were simple, but money savers, even I could see that.

The “golden nuggets” as Brian Fanale put it just kept flowing. I locked onto a number of tips that Daegan shared with us for FREE. But the biggest tip Daegan had from my perspective was the importance of tracking everything that you do.

Basically if you are not tracking you are just wasting your time being in business.

This leads onto the topic of this post “The Importance Of Tracking Your Marketing Results”.

Reasons To Track Your Ads

Know which ads are converting and which are not

See what media your ad performs best in

Identify niche markets

Identify highly competitive keywords and

Low competitive keywords

Understand conversion

Ad Tracking Providers

The best way to understand ad tracking is to get hands on experience. You can read and read, but your understanding will come from using an ad tracking service yourself.

Google ad tracking services to find one that fits your needs and budget or have a look at the following to get you started:

TrackThatAd

HyperTracker

MyViralSurfer